Pop up and say hello

As Graduate Fashion Week kicked off yesterday with end of year shows from the likes of the University of East London, Edinburgh College of Art and Northumbria University School of Design, Earl’s Court 2 was transformed into a hive of creative activity.

Getting in on the action with the launch of their first ever pop-up shop were the event’s official sponsors, George at Asda, as they set up shop today for just two days only. As well as a horde of high summer goodies from George’s own label, available to buy before they hit the shops, the pop up will also feature an exclusive GFW swimwear collection designed by one of last year’s rising stars, Kirenjit Sogi.

Featuring bikinis, swimming costumes and kaftans in a bright summer print, the pieces created by the up and coming British talent are a snip from just £4. If you can’t get down to the show space tomorrow, Sogi’s swimwear is also available online from tomorrow as well.

(George.com)