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In recent years the fashion industry has seen a whole host of refreshing designers hit the scene - from Rick Owen to Vetements and Helmut Lang.
Many fashion fans keep a close eye on the brands as they continue to surprise us with their out-of-the-box catwalk shows and campaigns.
Following on from Rick Owen's increasingly bizarre garments and Vetements swapping models for members of the public on their catwalks it is now time for Helmut Lang to once again up the ante.
The Austrian fashion house has just launched a new campaign featuring two rather recognisable faces - Kanye West and Solange.
The famous musicians joined other members of the fashion and music industry for the special photo project titled "Helmut Lang Fans" - created to "capture cross-generational Helmut Lang collectors and fans".
And unexpectedly in the process proved that Kanye does in fact wear brands other than his own, Yeezy.
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The rapper does have a well-documented love of Lang - his own Yeezy collections often holding a similar minimal and oversized aesthetic to those designed by Shane Oliver .
Meanwhile, Solange who dons a transparent pair of trendy plastic shorts in the snap proves her devotion to the brand by stating, "I’ve been a Helmut fan since high school."
She adds, "I’ve really appreciated the evolution of Helmut Lang under Shayne's direction and feel it really captures the tenor of the legacy in a really energized way".
Shop the latest Helmut Lang collection here.
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