What does your London postcode say about your fashion sense?

Where do you reside on the anthropological fashion map? Are you at home with the skinny jean-wearing East End hipsters or Highgate’s wrap dress-wearing yummy mummies?

Fashion is tribal — but are stereotypes so strong that we really dress like our addresses? Delving into the shopping baskets of Londoners revealed some interesting truths; 55 per cent of East Londoners prefer skinny jeans rather than loose style. East Enders are adopting the double denim ‘Canadian tuxedo’, too. North Londoners are shopping more than their South London counterparts by 16 per cent, but the biggest spenders live in the West (Kensington residents splash out an average of £520 per shop).

Do you live in Walthamstow? Then you’ll be familiar with the returns process as E17-ers send back the most purchases. It’s a myth the Brits don’t pay enough attention to their underpinnings; Stella McCartney and Calvin Klein are filling our drawers. W1 shoppers are most the likely to purchase from a mobile, down to online price comparing after trying on in-store. A Sloane in Brixton once would have looked like a fish out of water; does that still ring true?