Of course, revolumising can go wrong, too, resulting in the notorious 'pillow face', a look that recently appears to be sported by Cameron Diaz, Nicole Kidman, Madonna and others. According to Dr S, this epidemic of celebrity mumps comes because they want results too fast: 'In order to achieve the best possible results, and to avoid overcompensating and creating a pillow-face look, the surgeon has to estimate conservatively in the first instance and carry out a top-up procedure later. I believe in a moderate approach with fat transfers. I'm Scandinavian and so is my work. Less is more, is the idea: simplicity, being natural and healthy. It should never be overdone. We restore and enhance, but we don't really change people. My finest job is actually when my work is not recognised. My women patients are complimented on their hairstyles, but not their faces. That's ideal; they have achieved their goal with nobody knowing. Professional guys – and men still only make up around ten per cent of my clients – particularly don't want to be noticed. So they'll have the work done, eyelid work and breast reduction are particularly popular, and they'll say to their colleagues that they've been away on holiday, rather than admitting to surgery.'