At Russell Norman's new Jewish deli, Mishkin's, he says he has the doggy bag trend all "wrapped up". "The sandwiches, particularly the mighty Reuben and the salt-beef sarnie, are so big that people are often defeated by the second half. We always offer to wrap the remaining portion, neatly fold it in greaseproof paper and put it into a brown paper bag, true deli-style,"
he says.