It was thanks to Isabella's patronage and to his prodigious talent that McQueen rose to become one of the world's most gifted designers, one who will take his place in the fashion canon alongside Balenciaga and Yves Saint Laurent. But despite his success McQueen never chose to recognise Isabella's role by formally employing her. It was only after she died that he dedicated one of his shows to her. 'The role of a muse is changing,' Issie once said. 'Traditionally, we haven't been paid, but as Bryan Ferry once said to me, one should be paid for ideas as well as the physical manifestation of them. If Alexander uses some of my ideas in his show, and he has, I don't get paid; he does.'
So, in the wake of this double fashion tragedy, we now have three books, a Channel 4 documentary and rumours of a couple of films all vying to give their account of Isabella's life. The first is Detmar's (whose girlfriend Mara recently gave birth to his first child, a boy). He was keen to make public his personal recollections about life with Issie. It's entertaining, including anecdotes such as her impromptu striptease at Andy Warhol's wake, but it's a quick, light read and it feels narrow in scope. The next is a beautiful coffee-table compilation of drawings, letters and photographs put together by one of Issie's last assistants, Martina Rink, with a foreword by Philip Treacy. But it's the final book, by journalist Lauren Goldstein Crowe (author of The Jimmy Choo Story), which is likely to be the most contentious and the most interesting.