AIZEL is Moscow’s answer to Colette in Paris or Dover Street Market, a concept store that stocks some of the best contemporary designer names. VILSHENKO is a homegrown label that is a godsend when you are in a fix for those spring/summer weddings. Expensive, yes, but you’ll justify the cost per wear in the end. WALK OF SHAME is of the Demna and Gosha school of cool – I love its slogan socks. TSUM is the Russian Selfridges, a stone’s throw from Red Square, and sells the widest selection of Russian and international fashion.