River Island to launch first in-house beauty line

It's been announced this morning that British high street stalwart River Island has inked a seven-year deal to create cosmetics and fragrances.

The deal has been signed with KMI Brands, the cosmetics supplier behind the best-selling Ted Baker beauty line.

This marks the first time River Island will have released its own in-house range of branded cosmetics.

KMI Brands will also distribute River Island fragrance outside of its retail stores and into wholesale, another first for the high street chain.