‘The best present was a really beautiful film from my brother,’ says Elle. ‘He’d put it to music, with messages from my family and friends. I cried and cried.’ Beyond that, she went to see The Book of Mormon, and met some friends at Zuma. ‘I had that clichéd feeling that one hopes for when you’re 50 and think love is totally fulfilling — love for family, friends, and business. I feel how I always hoped I’d feel at this time of life. But, the truth is, I didn’t want a party or an extravagant gift. I wanted to start a new business, so I created WelleCo and my Super Greens’ — of which more later. Combine that entrepreneurial zest with the fact that she gets up at 6.15am every day and takes her sons, Flynn, 16, and Cy, 11, to school, trains daily at Eqvvs gym in Knightsbridge and also makes frequent visits to Soffer, who is based in Miami. Leading a transatlantic life, running her business, looking like this... the question presents itself: is Elle too good to be true?