"But once people started to realise that I was serious, it became a lot easier. I learned that starting a business from scratch is one of the hardest things you can do." Also on the list is Vicky Ngari-Wilson, 21, who is studying creative writing at Roehampton University. She combined her role as Miss East Africa with setting up a creative agency, which is an official partner for the 2010 World Cup in South Africa.