The British Beer & Pub Association said that about 27m customers had drunk an extra 44m pints of beer during the World Cup, giving the industry - apart from Wetherspoon - a £165m boost. But Martin said it could have been worse for Wetherspoon. 'Trading over the World Cup was down,' he admitted, 'but not nearly as much as during the last World Cup, in France. The time difference with the Far East was better for us.'