He hotfooted it to London, where he set up shop (then named Zapata) in Old Church Street, which is still the only place in Europe, bar a franchise in Paris, where you can buy Manolos. "I couldn't live in New York. No. I need a fix of the baroque." He lives, when he's not at the factories in Milan, between houses in Battersea and Bath. "In London, you still have these incredible striking women who don't care about fashion, they only care about what they like."