Why we choose certain food shops

1980

Factor 1: Enjoyment
Factor 2: Price
Factor 3: Small and local
Factor 4: Parking
Factor 5: Sociability
Factor 6: Quality

2002

Factor 1: Small and local
Factor 2: Price
Factor 3: Enjoyment
Factor 4: Choice
Factor 5: Access
Factor 6: Quality

What customers liked about stores they used (in per cent)

Everything under one roof 17.2

Internal store layout 16.1

Price 14.6

Range of goods 10.9

Ease of parking 9.3

Convenience/location 20.5

Choice/range 15.4

Price 13.4

Size of store 9.3

Staff 8.6

What customers disliked about stores they used (in per cent)

Range of goods 26.4

Internal layout 21.2

Price 13.1

Size/spaciousness 11.1

Easy to find 9.4

Layout 15.7

Out-of-stocks 12.1

Busy 11.4

Size of store 8.2