Why flat chests are best

Jordan, Pamela Anderson and a host of Page 3 stars may beg to differ, but this season's latest musthave is a flat chest.

A feature few traditionally boast about is the perfect attribute to set off the latest advertising innovation - flat screen T-shirts.

The £550, 6lb garments come with an 11in flat screen displayed at chest height and have four hidden speakers and a hard drive.

Created by Adam Hollander, of San Francisco firm Brand Marketers, they were used by 20th Century Fox to promote Will Smith's new sci-fi movie I, Robot.

Models strolled through shopping malls sporting the tops which played trailers for the film.

Mr Hollander, 30, said: 'People don't look at posters on the street any more. You have to be more creative.'

There are plans to launch them in Britain, Mr Hollander added.