According to Phipps, women often have surgery if they don't have the right support at birth. "The UK has a huge problem in the lack of midwives. A good midwife will encourage a woman to keep moving in labour, to remain as upright as possible for the birth and to feel happy in her surroundings. If they don't and try to give birth on their backs, as they see on TV, the birth takes longer and it's painful. Those factors lead to an unpleasant birth, which could make women seek CS next time around, or could egg them on to ask the obstetrician for a CS during the first birth." If that happens, says Grudzinskas, most consultants will oblige. "If we say no and there's a problem with the birth, the woman might feel obliged to sue us. On top of that, doctors may be paid more for doing a CS."