It's important to understand that WVM is exclusively British and, ideally, working-class. The Americans have their own white-vest tradition, and for some time now, getting photographed in the WV has been a rite of passage for the A-list star wanting to inject a bit of sweat and toil into their manicured image. But somehow, by the time they've got the bike on the beach and the gel in the hair and the vest rucked up over the washboard abs, the real bloke has long fled the scene. Everyone's tried to get in on the white-vest vibe, from Diet Coke to Leonardo DiCaprio, and still no one has come close to our boys.