The pair don't much like this cult status, however. "I think it disempowers people because they think, oh you have to be some sort of superhero to take these multinationals on - whereas, in reality, we're very ordinary people and anyone can do it," says Steel a little disingenuously. By definition, the McLibel Two are not ordinary: they describe themselves as "anarchists" for a start (in the sense that anarchism means people power, a society without controlling governments or private corporations). For Morris, McDonald's has been a bête noire for almost 30 years. "I remember going into the second branch they ever opened in this country," he says. "It was in Holloway, in 1975, and I had to deliver their post every day. I thought there was something pretty sinister about it, this new café with the workers in colourful uniforms and little name tags, smiling all the time." Morris was branch secretary of the postal workers' union, and one day asked a burger-flipper at McDonald's if the restaurant was unionised. "I remember he gave me this bizarre look, like, 'What are you talking about? This is McDonald's!'"