The phrase "the West End" is known all over the world: for most tourists, it is almost synonymous with London. There are more theatres in that small area than can be found in any other city in the world, not excluding New York. And unlike New York - its only rival in this regard, whose theatres are oddly faceless, with often rather ugly, unwelcoming façades - London's theatres, for the most part, are things of beauty.