Watchdogs pounce on 'fcuk'

Clothing firm French Connection has angered advertising watchdogs - yet again.

A woman from Devon complained to the Advertising Standards Authority after she received a catalogue unsolicited in the post, which advertised T-shirts featuring the firm's infamous "fcuk" trademark.

It is the ninth time in six years that the ASA has ruled adverts or promotions for French Connection offensive.

The T-shirts featured slogans including "Sexy as fcuk", "No fcuking angel" and "fcuk like a bunny".

In its defence, French Connection told the ASA that the catalogues were only supposed to be sent to existing customers, and that the T-shirts "reflected the spirit" of its brand and appeared in shops nationwide.