Watch the film in Nicole's seat

The arrival of Hollywood stars in London is guaranteed to pull in the crowds at Leicester Square.

Now London's biggest cinema is looking to capitalise on the Tinseltown factor by giving heritage-style "blue plaques" to seats occupied by celebrities at premieres.

Sir Michael Caine, Nicole Kidman, Halle Berry, Daniel Day-Lewis, Catherine Zeta-Jones and Jim Broadbent are the first six celebrities to be given their own plaques on seats at the Odeon in Leicester Square.

From this week, it will allow cinema-goers to book to sit in the seats that their heroes have occupied - at no extra cost - when they phone the Odeon hotline.

And callers will be told if they have inadvertently chosen a seat occupied by a celebrity at a premiere.

The scheme will continue in years to come, and future Oscar or Bafta winners will be eligible to be nominated for a plaque.