My trainer - James, a former soldier who fought in Iraq and is, as a result, both big and bossy - had complained that I wasn't eating enough to sustain my current muscle growth, so recommended a new range of protein powders. Protein powders? Muscle growth? As a few friends have recently pointed out, with not a small element of surprise, my obsession knows no bounds. Surely there are easier ways to look good in a T-shirt, they argued. Sadly, there aren't.