The worst performer was 41 Buckingham Palace Road, which was well reviewed when it opened, offering all-in packages including as much champagne as guests could drink for £350 a night. It was mothballed for the last two months of 2001 because business was so bad, but still showed a loss of £1.7m on turnover of less than £500,000. The Milestone in Kensington lost £1.8m and The Montague in Bloomsbury lost £770,000, with turnover down 18%.