Within three years, the company had moved from its Kensington basement with six staff to a factory in Newark, Nottinghamshire, employing 450 people. It had by then branched out from Danish pastries and the like to introducing such luxuries as Black Forest gateau to the British public. In 1985, Mr Liveras sold Fleur de Lys to Express Dairies for around £40 million. The company was one of the biggest suppliers of cakes in Europe, employing 1,200 staff.