Davis is the rarest of Tory politicians - charismatic, passionate and down to earth. The son of a single parent, raised on a council estate, he is a credible champion of the public-service reform agenda and therefore a real danger to the Left. But behind his back, shadow cabinet members have been openly depicting Davis as "the ugly, uncaring face of Conservatism" in an attempt to smear him. This was in response to Davis's refusal to accept the Portillo/Maude "inclusive" agenda - strong on language, mood and style and short on principle and policy. Davis prefers to concentrate on reform of public services - not on appearance and spin.