According to consumer-trend predictor The Intelligence Factory, single professional women rate very highly among the Western World's most powerful, fastest-growing consumer groups. 'Contrary to the stereotype of a spinster sitting at home with rollers in her hair, waiting for the phone to ring, single women enjoy participating in a wide range of social activities, including travelling, dining out, attending the theatre, and going to the movies,' claimed the report, which first identified the might of The Chardonnay Pound. Ignore them in your marketing strategies at your peril, it concluded.