Tap water or bottled? It all tastes the same to us

Consumers cannot tell the difference between the taste of tap and bottled water, a study by Which? has found.

The magazine questioned 3,000 of its readers and found half were unable to tell the difference. Almost 20 per cent said they preferred the taste of tap.

Today Which? urged readers to refuse expensive and environmentally unfriendly bottled water.

"The reasons for buying bottled are drying up. It's expensive, bad for the environment and many people think it doesn't taste that different from tap water," the magazine concluded.

Which? is backing the Evening Standard's Water on Tap campaign, which has called for bars, cafÈs and restaurants to offer customers tap water as a matter of course.

The study also found that at 0.22p a litre, tap is 141 times cheaper than best-selling mineral water Evian.

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