SPH, 30 cents, or 1.6%, better at S$19.60, was poised for a rally of close to 25% as ad revenues picked up along with the regional economy, ING said in a note. Last month income from advertisements at the group rose 11% compared with the same month a year ago; it was the first such rise since the start of the year. 'We expect the nascent economic recovery to gather momentum as we enter 2004,' ING said, issuing a price target of S$23.80 a share. 'We expect positive growth in ad revenue will generate a higher degree of investor confidence in the stock.'