When brain cells die, the chemical messengers between the cells become disrupted. The new drugs, which work on a brain chemical called cholinesterase, stimulate these connections between the cells, creating a temporary boosting effect. When the drugs are taken at an early stage, they reduce memory loss, aid concentration and make the patient more alert - but for some reason, they don't work for everyone. "When they do work, the drugs have a significant impact on the lives of both the patient and their carers," says Harry Cayton, chief executive of the Alzheimer's Society. "They make people feel more positive and better able to cope. For the 40 per cent of people the drugs can help, the progression of Alzheimer's can be staved off for up to a year."