Shoppers curse 'rip-off Britain'

Shoppesr in London greeted the news that Tesco cannot sell cutprice Levis jeans with disbelief and anger.

All those the Standard spoke to agreed that the ruling did nothing to dispel the image of "rip-off Britain".

Self-employed Adam Ginster, 28, said: "I can't work out this ruling. Tesco should be allowed to sell at what price they want in a free market."

Janet Dabir, 55, said: "This means that designers can charge whatever they like. People used to come to Britain for cheap clothes but now there's a huge markup and we go abroad for our clothes. It's a shame."

Ricki-Lee Millward, 19, a shop assistant, also said she bought clothes overseas, adding: "If Tesco sold them, then everyone could afford them."