Sex? We'd rather shop

Women get as big a thrill out of shopping as sex, a new survey shows.

Bagging a bargain can give them as much joy as a bedroom romp because it activates the same feelgood chemicals in the brain.

In fact, many women prefer a spot of retail therapy in the high street to getting some physical pleasure from their man.

Almost one in 10 say they get a bigger buzz from finding a bargain at the shops than from getting their hands on their lover.

And more than three in 10 women admit they are left feeling "deeply satisfied" after a good session in the stores, according to a Kwik Save supermarket survey.

TV and radio psychologist Phillip Hodson said: "The buzz that women feel when they snatch a bargain is exactly the same as they get while having sex.

"Their brain is releasing identical chemicals - endorphins, enkephalins and noradrenaline."

And although not all women are willing to shun the bedroom for the shops, almost half (46 per cent) say that retail therapy keeps them sane.