Bowker's appointment received its fair share of acclaim. Stephen Byers, the heavily criticised Transport Secretary, said he was the best man for the job. Others praised the drive and commitment of Bowker, 35, who joined Virgin two years ago from a management consultancy. But one of those who so publicly praised his appointment was a lot cooler in private. Asked if Bowker was the best person for the job, he paused and said: 'I'd rather you didn't ask me about that.'