Publisher strives for feelgood factor

MEN'S magazine editor James Brown strove to stop the share price in I Feel Good, his Alternative Investment Market-listed company, from sliding any further with the unscheduled publication of a trading statement.

Brown said he was unaware of 'any reasons behind the recent decline in the share price', which hit a new low of 4 3/4p. This is barely half the level shares were trading at when Jack, Brown's latest magazine, was launched a month ago.

Brown said that initial estimates suggested that 'sales targets have been exceeded'. He said: 'This is further to the company exceeding advertising revenue targets for the first issue. 30% of advertisers have pre-booked for the second and third issue.'

Jack, according to the cover of the launch issue, promises its readers an 'orgy of war, animals, fashion, genius and cool'.