SMG, led by chief executive Andrew Flanagan, has used a study by consultant Deloitte & Touche to convince bankers of the underlying value of its assets. The group's bankers demanded that independent consultants were brought in late last year to assess SMG's true worth. Under its banking agreements, SMG's operating profits must comfortably exceed interest payments. But recession in the media sector last year is believed to have slashed profits so they are now little higher than the interest charges on its debt pile.