Power of pet chic

You don't have to be Geri Halliwell to accessorise your outfit with the perfect pooch this season - animal inspired motifs abound. Cheeky print merchants Rude, for example, adorn tops with budgies and trousers with bunnies.

Antoni & Alison lead the Shire horse to water on A-line skirts, leaving the battle for the 'cute as a kitten' prize to Sophia Malig and Sheridan + Minns.

The former kiddie-stitches elephants and diamante butterflies onto mini sweats and diaphanous tops, while the latter continues its obsession with all things great and small, with creature comforts such as snail belts, ladybird cuffs and squirrel T-shirts.

For the urban pet enthusiast, 55DSL takes a walk on the wild side with mammal-filled camo prints on everything from bags to parkas. And the current collection from new designer Erotokritos is so full of penguins it should come chocolate-coated.

Top Shop, JC Withers and Kitten also keep with the bird theme, with variations flying across minis, necklaces and bikinis, respectively. But if it's man's furry best friend you're after, E-Play stick dogs on leather jackets and carry-alls. Do not feed the animals - just wear them.