Prudential business to business director Andy Briggs said: 'The strength of public backing for both employee and employer contribution came as something of a surprise. It makes sense to start as early as possible. Investing £100 a month from the age of 25 into a pension and retiring aged 65 would give you an annual retirement income of around £13,600. However, start ten years later and the amount could fall to just over half that, at around £6,980.'