On the face of it

To the average man, the phrases 'facial planing' and 'microdermabrasion' probably just sound like the latest carpentry techniques. But things are changing - men are now joining women in spending millions of pounds in the shameful pursuit of the latest youthboosting products and procedures.

Boys have graduated from browshaping and bronzing to Botox and mini face-lifts. For those who don't fancy committing to the scalpel, here are some of the best anti-ageing products designed just for men.

The man who's constantly striving for a tan deeper than Donatella's can now swallow his SPF with his cornflakes; one capsule of Murad's Pomphenol Sunguard Supplement per day increases the SPF of topical sunscreen by 25 per cent.

For the hands-on approach, Moisturescreen from Maxwells Apothecary is a hand and face cream with SPF 15.

Those who subject themselves to the daily joys of scraping a razor across their skin should try Molton Brown's soothing cream-gel; Ultra-Light Bai Ji Hydrator cools the skin after shaving, stimulates circulation and improves elasticity by way of an anti-oxidant Vitamin E Complex, which actively slows down premature ageing.

Molton Brown's Amino-Therapy Eye Treatment helps with under-eye lines and circles, as does Ogènage from Phytomer Homme.

To men who want to plump up their complexions, Murad's Youth Builder Collagen Supplement promises reduced fine lines and increased elasticity within four weeks. And those who like a little water-attracting algae in their regime should try Pro-Collagen Marine Cream from Elemis. Despite a slightly antiseptic fragrance, this groundbreaking unisex product really does what it says on the box. So, guys, put down those planes and belt sanders and slap on some anti-oxidant. Your face will thank you for it.