Another aim is to demonstrate how massive construction projects, from the Olympics to the Thames Gateway regeneration, can be completed in an environmentallyfriendly way by recycling building waste. Sir Jonathan told the Standard: "What is being proposed is a host of measures to reduce environmental consumption and use the most sustainable building materials. There is an add-on benefit to the Lower Lea Valley with the idea this could be made into a model development with the best attributes of sustainable development - more green spaces, more affordable housing, the lowest possible environmental impact."