The company is, of course, eager to play up the product's safety aspects - and to play down any questions of users' privacy being invaded. Bolton says the chip could be used to identify workers in high-security areas, or allow paramedics to access life-saving information on devices such as pacemakers, artificial defibrillators and medication pumps. "If you were in shock or couldn't speak, or couldn't transmit information to the ambulance attendant, the hospital could take a proprietary hand-held scanner and scan over your body, and release information from the chip about your medical device," says Bolton.