"I thought to myself, 'I know it will be disappointing so then I won't have to go again'," said Mr Hayler, 46, who lives in Chiswick. "But it backfired because it turned out to be the best meal I had ever eaten and got me hooked on high-end restaurants." Most of his targets - spread over 10 countries in Europe, North America and Asia - have been ticked off in the past four years, including 25 this year.