With franchise renewals due later this week, the spotlight was on media companies. ITV, down 2p at 115p, was one of the most heavily traded stocks today as broker Deutsche Bank upgraded the company to buy from hold and set a new target price of 140p. Deutsche thinks the ITV franchise is more robust than is currently believed by the market and says: 'The upside from removing public service broadcasting opportunity costs is real but is not reflected in the way ITV is valued.'