He was not, I could tell, one of your typical arts softies. At 27, Kaplan had the idea of starting a magazine that would speak to the disparate professionals who managed vast sums of money for banks, pension funds, industries and governments. He named his monthly Institutional Investor and defined his readership with such magnetic precision that, within a couple of years, he was a millionaire, earning awards for his blend of arcane fiscal mechanisms, political profiles and high-powered corridor gossip.