Most shaming was a recent foray into Waterstone's. I sidled redfaced up to the counter and whispered to the sales assistant: "Where would I find books on running?" Peering at my legs, her eyebrows jumped up in surprise: "As in marathon running, madam?" she asked, before directing me downstairs. I bought a book with "RUNNING" on the front cover in enormous letters. I took it to starbucks and read in a clandestine fashion, digesting how to avoid black toenails (clip them short) and armpit chafing (apply Vaseline liberally).