Lycos charts top viral videos

Viral marketing is the craze that every canny advertising agency is grabbing hold of with both hands - and Lycos have decided to jump on the bandwagon with their new Viral Chart.

It's the online equivalent of the top 40, ranking all of those videos and clips that make their way into inboxes around the globe - the stuff you get sent by friends, colleagues and even spammers. It's the new home for all of those adverts deemed 'unsuitable for broadcast', games and images that make their way across the internet every single day.

The more often you download one of Lycos' virals, the higher it climbs in the chart - meaning that the number one download will be voted by users as the funniest, sexiest, most creative or most X-rated.

This week has seen Kylie's superbly sexy Agent Provocateur ad vying for the top spot with Eureka Ulrika, a game based aroundthe tabloid affair between TV dolly Ulrika Jonsson and England coach Sven Goran-Eriksson.

And if you want to get in on the action, Lycos are also opening the competition to budding directors who want to create their own video virals. As well as inviting amateur submissions, Lycos is also going to recognise emergingcreative talent in a partnership with D&AD, the educational charity working on behalf of the design and advertising communities.

It's a handy one-stop shop - like our very own Meme Monitor , but for videos - and especially good for finding something quickly to send round to your mates. If you want to have a look at the latest victorious virals, just go to viral.lycos.co.uk .