Kylie to fly BA flag

Australian pop star Kylie Minogue has been signed to help promote British Airways.

The singer's image will be used to sell the airline's long-haul destinations and tropical beach holidays. She has been given a six-figure deal.

Last night a source at her record company EMI said: "They have got her on board to persuade more British people to go on long-haul holidays because the industry has been struggling. She will launch the new brochure and her face will appear in campaigns for the new airline."

The source added: "Kylie is the ideal choice because she is the prefect antidote to winter gloom."

Minogue, 35, became involved with BA two and a half years ago when she switched on the lights at the London Eye, which is owned by the airline.

Already the face of Ford Ka and Eurostar, she also has a six-figure deal as the face of Bally Total Fitness, a US chain of gyms.