Replica kit accounts for only 0.25% of turnover - less than £1m - and the chain decided not to order any extra shirts for the World Cup. The company claimed it did not need to pander to patriotic fans in a year which saw pre-tax profit rise by 22% to £20.07m on a similar increase in turnover to £245.6m. Like-for-like sales growth was 3.1% ahead and gross margins were slightly higher, while 29 new stores boosted turnover.