Bettina von Hase, owner of NineAM, a creative consultancy, simply rents a couple of desks for herself and her assistant in a large Westbourne Grove office with eight other people, who include a couple of journalists, a lawyer, an architect and a web designer. "Initially it's very scary," she says, "but I would never want to go back now to working in an office for an employer. I would counsel anyone who's lost a job not to sit alone at home."