How to limit your children’s screen time at home, according to the world's tech pioneers

Mark Zuckerberg: Facebook founder

The rule: Get real.

What they said: In an open letter to his two-year-old daughter Max, he advised her to “make time to go outside and play... take time to smell all the flowers”.

Melinda Gates: Philanthropist and wife of Bill, Microsoft founder

The rule: Device-free dinners.

What they said: “I probably would have waited longer before putting a computer in my children’s pockets.”

Jonathan Ive: Apple’s chief design officer

The rule: Set tech time limits.

What they said: In a New Yorker interview, the design chief revealed that he sets strict limits for his 10-year-old twin boys.

Evan Williams: Former chairman and CEO of Twitter

The rule: Tales not tablets.

What they said: The internet entrepreneur bought hundreds of books for his two young sons but refused to give them an iPad.

Susan WojcickI: CEO of YouTube

The rule: Limit where you can.

What they said: “We spend as much time as other parents taking their phones away from our kids, saying... ‘You need to go outside!’ ‘No phones at the dinner table!’”