The operation is likely to have been highly profitable. Adding ?25 of dye to turn naturally-brown chilli powder a lustrous red can double its value from ?250 a ton to more than ?500 a ton. At the height of trading Mr Gautam was sending 25 containers, each carrying 18 tons of spices, to Europe per month: 5,400 tons a year. This has fallen by 75 per cent since he was banned from exporting chilli.