The 30-room hotel will have specialised security to keep out the paparazzi, and the receptionist will be dressed all in black. The mini-bars are hidden in giant speaker stacks and the main bar never closes. However, Ben Groom, the hotel's publicist, said: "It's not a hotel for throwing televisions out of the window. It's going to be a sexy hotel." A brief stay in a crash-room costs from £150, and top-priced suites, called Naked Luxe, are £500 a night.