The society said the market has room for substantial price rises because at £100,000 the average property costs the equivalent of 5.48 times net salary, compared with seven at the end of the 1980s. However, it admitted the situation was worse in London and the South East, where prices are an average of eight times take-home pay, compared to nine times in the late Eighties. It is these areas and other hot spots where first-time buyers are finding it particularly difficult to get a foot on the property ladder.